This site's marketing-tech lab
A homegrown analytics, experimentation, and lead-capture stack, built from scratch.
A/B testingAnalyticsLead genSEO
This site doubles as a live test bed: a cookie-based A/B testing framework running in Next.js Middleware, a lightweight custom event pipeline standing in for a CDP, and a lead-capture flow wired into Resend — all viewable in the open on the Marketing Lab page.
Role
Design, build, and run
Outcomes
- See live results on the Marketing Lab page.