Marketing Lab
This site is also where I test digital marketing technology on real traffic. Everything below is running live, on this page.
Unique visitors
42
Pageviews
138
What's running
Analytics & tagging
Cloudflare Web Analytics as the baseline beacon, plus a homegrown event pipeline (this page's stats come from it) standing in for a lightweight CDP.
A/B testing
Next.js Middleware buckets every visitor into experiment variants with a deterministic cookie-based hash — no third-party experimentation platform.
SEO & structured data
Per-route metadata, JSON-LD (Person, CreativeWork), and a generated sitemap/robots.txt.